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Prices mostly outside the sweet spot ($3.05–$16.79) — this niche doesn't clear our bar today.

Market size 39Growth 17Conversion 46Competition 74Returns 68Price range 13Avg price 22Brand share 85Review moat 33Quality gap 57

Brand share

Great50%

top-5 brand share — no brand owns this niche

Competition

Good40%

top-5 click share — leaders hold, buyers still browse

Returns

Good2.3%

return rate — above 5% kills the launch gate

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Conversion

Okay3.7%

search→purchase rate — share of searches ending in a sale

Market size

Okay£198K

£198K/yr · 669K searches

Review moat

Okay3,167.39

avg incumbent reviews — the moat a new listing must climb

Avg price

Bad£8.08

avg listing price — sweet spot $15–$100

Growth

Bad-15.2%

90-day search growth — must beat 0% to launch

Price range

Bad£3.05–£16.79

cheapest to priciest tracked listing — scored on the share inside $15–$100