40
s25 edge case
Skip itA small market ($40K/yr) — this niche doesn't clear our bar today.
Brand share
Great59%top-5 brand share — no brand owns this niche
Competition
Good42%top-5 click share — leaders hold, buyers still browse
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Returns
Okay3.5%return rate — above 5% kills the launch gate
Price range
Okay£2.66–£22.24cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Okay3,311avg incumbent reviews — the moat a new listing must climb
Avg price
Okay£9.45avg listing price — sweet spot $15–$100
Conversion
Okay2.3%search→purchase rate — share of searches ending in a sale
Growth
Bad-21.3%90-day search growth — must beat 0% to launch
Market size
Bad£40K£40K/yr · 185K searches