36
rifle scope
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Avg price
Incredible£36.93avg listing price — sweet spot $15–$100
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Review moat
Great492.38avg incumbent reviews — the moat a new listing must climb
Price range
Good£9.16–£131.89cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Okay3.1%return rate — above 5% kills the launch gate
Market size
Bad£98K£98K/yr · 308K searches
Growth
Bad-3.7%90-day search growth — must beat 0% to launch
Competition
Bad75%top-5 click share — a locked-up shelf
Conversion
Bad0.9%search→purchase rate — share of searches ending in a sale
Brand share
Bad100%top-5 brand share — brand-locked demand