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Brand-locked demand (top 5 brands take 95% of clicks) — this niche doesn't clear our bar today.

Market size 24Growth 18Conversion 96Competition 18Returns 100Price range 46Avg price 64Brand share 14Review moat 20Quality gap 17

Returns

Incredible0.1%

return rate — above 5% kills the launch gate

Conversion

Incredible13.5%

search→purchase rate — share of searches ending in a sale

Avg price

Good£13.73

avg listing price — sweet spot $15–$100

Price range

Okay£2.82–£25.53

cheapest to priciest tracked listing — scored on the share inside $15–$100

Market size

Bad£97K

£97K/yr · 52K searches

Review moat

Bad13,265.56

avg incumbent reviews — the moat a new listing must climb

Growth

Bad-14.3%

90-day search growth — must beat 0% to launch

Competition

Bad78%

top-5 click share — a locked-up shelf

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

Brand share

Bad95%

top-5 brand share — brand-locked demand