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qi2
Worth a lookShows a sweet-spot price point ($28.24 avg), but soft demand (-20.3% this quarter) keeps it on the watch list.
Avg price
Incredible£28.24avg listing price — sweet spot $15–$100
Competition
Great32%top-5 click share — an open shelf
Price range
Great£8.97–£108.25cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Returns
Great2.0%return rate — above 5% kills the launch gate
Review moat
Okay2,135.9avg incumbent reviews — the moat a new listing must climb
Conversion
Okay3.0%search→purchase rate — share of searches ending in a sale
Market size
Okay£173K£173K/yr · 207K searches
Brand share
Bad93%top-5 brand share — brand-locked demand
Growth
Bad-20.3%90-day search growth — must beat 0% to launch