40
power bank for heated gilet
Skip itSoft demand (-74.5% this quarter) — this niche doesn't clear our bar today.
Returns
Great1.1%return rate — above 5% kills the launch gate
Avg price
Great£15.68avg listing price — sweet spot $15–$100
Price range
Good£3.96–£41.82cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Competition
Good50%top-5 click share — leaders hold, buyers still browse
Brand share
Good72%top-5 brand share — brands hold most of the demand
Review moat
Bad7,129.3avg incumbent reviews — the moat a new listing must climb
Conversion
Bad1.5%search→purchase rate — share of searches ending in a sale
Market size
Bad£13K£13K/yr · 54K searches
Growth
Bad-74.5%90-day search growth — must beat 0% to launch
Signals Low Review Barrier