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Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Market size 30Growth 44Conversion 9Competition 47Returns 30Price range 27Avg price 67Brand share 0Review moat 46Quality gap 84

Quality gap

Great4.2★

avg incumbent rating — lower means beatable quality

Avg price

Good£123.03

avg listing price — sweet spot $15–$100

Competition

Okay57%

top-5 click share — leaders hold, buyers still browse

Review moat

Okay1,876.83

avg incumbent reviews — the moat a new listing must climb

Growth

Okay+14.8%

90-day search growth — must beat 0% to launch

Market size

Okay£137K

£137K/yr · 157K searches

Returns

Okay4.6%

return rate — above 5% kills the launch gate

Price range

Okay£27.19–£296.13

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Bad0.7%

search→purchase rate — share of searches ending in a sale

Brand share

Bad100%

top-5 brand share — brand-locked demand