36
pixel 9 case
Skip itPrices mostly outside the sweet spot ($3.62–$15.17) — this niche doesn't clear our bar today.
Returns
Good2.7%return rate — above 5% kills the launch gate
Brand share
Good72%top-5 brand share — brands hold most of the demand
Quality gap
Good4.5★avg incumbent rating — lower means beatable quality
Competition
Okay58%top-5 click share — leaders hold, buyers still browse
Review moat
Okay2,503.11avg incumbent reviews — the moat a new listing must climb
Market size
Okay£164K£164K/yr · 706K searches
Conversion
Okay2.5%search→purchase rate — share of searches ending in a sale
Avg price
Okay£9.13avg listing price — sweet spot $15–$100
Growth
Bad-37.6%90-day search growth — must beat 0% to launch
Price range
Bad£3.62–£15.17cheapest to priciest tracked listing — scored on the share inside $15–$100