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Prices mostly outside the sweet spot ($2.93–$13.65) — this niche doesn't clear our bar today.

Market size 19Growth 20Conversion 41Competition 59Returns 67Price range 0Avg price 23Brand share 71Review moat 42Quality gap 40

Brand share

Good62%

top-5 brand share — brands hold most of the demand

Returns

Good2.3%

return rate — above 5% kills the launch gate

Competition

Good49%

top-5 click share — leaders hold, buyers still browse

Review moat

Okay2,333.77

avg incumbent reviews — the moat a new listing must climb

Conversion

Okay3.3%

search→purchase rate — share of searches ending in a sale

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Avg price

Bad£8.26

avg listing price — sweet spot $15–$100

Growth

Bad-9.0%

90-day search growth — must beat 0% to launch

Market size

Bad£78K

£78K/yr · 288K searches

Price range

Bad£2.93–£13.65

cheapest to priciest tracked listing — scored on the share inside $15–$100