39
pixel 5 case
Skip itPrices mostly outside the sweet spot ($2.82–$10.12) — this niche doesn't clear our bar today.
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Returns
Great1.9%return rate — above 5% kills the launch gate
Competition
Good49%top-5 click share — leaders hold, buyers still browse
Review moat
Good1,181.46avg incumbent reviews — the moat a new listing must climb
Conversion
Okay3.1%search→purchase rate — share of searches ending in a sale
Brand share
Okay82%top-5 brand share — brands hold most of the demand
Avg price
Bad£6.93avg listing price — sweet spot $15–$100
Growth
Bad-14.0%90-day search growth — must beat 0% to launch
Market size
Bad£5K£5K/yr · 25K searches
Price range
Bad£2.82–£10.12cheapest to priciest tracked listing — scored on the share inside $15–$100