46
phone tripod with light
Skip itSoft demand (-32.1% this quarter) — this niche doesn't clear our bar today.
Avg price
Great£17.49avg listing price — sweet spot $15–$100
Brand share
Good63%top-5 brand share — brands hold most of the demand
Price range
Good£7.90–£28.88cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Returns
Good2.4%return rate — above 5% kills the launch gate
Conversion
Good4.8%search→purchase rate — share of searches ending in a sale
Competition
Okay63%top-5 click share — leaders hold, buyers still browse
Market size
Okay£154K£154K/yr · 183K searches
Review moat
Bad4,132.32avg incumbent reviews — the moat a new listing must climb
Growth
Bad-32.1%90-day search growth — must beat 0% to launch
Signals No Dominant Brand