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phone tripod mount
Skip itSoft demand (-19.5% this quarter) — this niche doesn't clear our bar today.
Conversion
Great8.9%search→purchase rate — share of searches ending in a sale
Returns
Great1.8%return rate — above 5% kills the launch gate
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Brand share
Okay83%top-5 brand share — brands hold most of the demand
Avg price
Okay£9.66avg listing price — sweet spot $15–$100
Price range
Okay£4.27–£18.93cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Bad£99K£99K/yr · 115K searches
Review moat
Bad4,447.75avg incumbent reviews — the moat a new listing must climb
Competition
Bad81%top-5 click share — a locked-up shelf
Growth
Bad-19.5%90-day search growth — must beat 0% to launch