26
phone tether tab
Skip itSoft demand (-98.7% this quarter) — this niche doesn't clear our bar today.
Returns
Great1.5%return rate — above 5% kills the launch gate
Conversion
Good6.7%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Review moat
Okay3,130.5avg incumbent reviews — the moat a new listing must climb
Avg price
Bad£7.99avg listing price — sweet spot $15–$100
Market size
Bad£23K£23K/yr · 44K searches
Growth
Bad-98.7%90-day search growth — must beat 0% to launch
Competition
Bad100%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
Price range
Bad£6.79–£10.63cheapest to priciest tracked listing — scored on the share inside $15–$100