49
phone stand
Skip itSoft demand (-16.9% this quarter) — this niche doesn't clear our bar today.
Returns
Great1.7%return rate — above 5% kills the launch gate
Brand share
Great59%top-5 brand share — no brand owns this niche
Market size
Good£567K£567K/yr · 1.7M searches
Competition
Good49%top-5 click share — leaders hold, buyers still browse
Conversion
Okay3.9%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Price range
Okay£3.39–£20.27cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Bad£8.47avg listing price — sweet spot $15–$100
Review moat
Bad13,069.09avg incumbent reviews — the moat a new listing must climb
Growth
Bad-16.9%90-day search growth — must beat 0% to launch
Signals No Dominant Brand