47
phone magnifier screen
Skip itSoft demand (-35.4% this quarter) — this niche doesn't clear our bar today.
Quality gap
Incredible3.6★avg incumbent rating — lower means beatable quality
Review moat
Good543.16avg incumbent reviews — the moat a new listing must climb
Conversion
Good4.8%search→purchase rate — share of searches ending in a sale
Avg price
Good£12.67avg listing price — sweet spot $15–$100
Brand share
Good73%top-5 brand share — brands hold most of the demand
Market size
Okay£237K£237K/yr · 386K searches
Returns
Okay3.4%return rate — above 5% kills the launch gate
Competition
Okay64%top-5 click share — leaders hold, buyers still browse
Price range
Okay£6.03–£19.83cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-35.4%90-day search growth — must beat 0% to launch
Signals Quality Gap