52
phone holder hands
Worth a lookShows low returns (1.0%), but soft demand (-14.3% this quarter) keeps it on the watch list.
Returns
Great1.0%return rate — above 5% kills the launch gate
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Market size
Good£636K£636K/yr · 2.4M searches
Competition
Good47%top-5 click share — leaders hold, buyers still browse
Conversion
Okay3.4%search→purchase rate — share of searches ending in a sale
Price range
Okay£3.35–£23.18cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Okay84%top-5 brand share — brands hold most of the demand
Review moat
Bad9,472.37avg incumbent reviews — the moat a new listing must climb
Avg price
Bad£7.86avg listing price — sweet spot $15–$100
Growth
Bad-14.3%90-day search growth — must beat 0% to launch