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Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Market size 38Growth 18Conversion 21Competition 17Returns 25Price range 19Avg price 65Brand share 0Review moat 87Quality gap 78

Review moat

Great252.14

avg incumbent reviews — the moat a new listing must climb

Quality gap

Great4.3★

avg incumbent rating — lower means beatable quality

Avg price

Good£130.68

avg listing price — sweet spot $15–$100

Market size

Okay£194K

£194K/yr · 90K searches

Returns

Bad5.1%

return rate — above 5% kills the launch gate

Conversion

Bad1.6%

search→purchase rate — share of searches ending in a sale

Price range

Bad£43.70–£335.11

cheapest to priciest tracked listing — scored on the share inside $15–$100

Growth

Bad-13.7%

90-day search growth — must beat 0% to launch

Competition

Bad79%

top-5 click share — a locked-up shelf

Brand share

Bad100%

top-5 brand share — brand-locked demand