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oculus quest 2 head strap with battery
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Review moat
Great103.88avg incumbent reviews — the moat a new listing must climb
Avg price
Incredible£29.19avg listing price — sweet spot $15–$100
Price range
Incredible£22.21–£42.73cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good5.3%search→purchase rate — share of searches ending in a sale
Returns
Good2.9%return rate — above 5% kills the launch gate
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Bad£66K£66K/yr · 43K searches
Competition
Bad84%top-5 click share — a locked-up shelf
Growth
Bad-33.0%90-day search growth — must beat 0% to launch
Brand share
Bad100%top-5 brand share — brand-locked demand