40
motorola e13 phone case
Skip itPrices mostly outside the sweet spot ($3.40–$9.02) — this niche doesn't clear our bar today.
Returns
Great1.1%return rate — above 5% kills the launch gate
Review moat
Good1,034avg incumbent reviews — the moat a new listing must climb
Competition
Good50%top-5 click share — leaders hold, buyers still browse
Brand share
Good72%top-5 brand share — brands hold most of the demand
Conversion
Okay4.0%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Bad-11.6%90-day search growth — must beat 0% to launch
Avg price
Bad£6.48avg listing price — sweet spot $15–$100
Market size
Bad£10K£10K/yr · 39K searches
Price range
Bad£3.40–£9.02cheapest to priciest tracked listing — scored on the share inside $15–$100
Signals Low Review Barrier