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makeup light
Skip itSoft demand (-52.3% this quarter) — this niche doesn't clear our bar today.
Brand share
Great54%top-5 brand share — no brand owns this niche
Returns
Great1.8%return rate — above 5% kills the launch gate
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Price range
Good£4.98–£36.38cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Good£13.87avg listing price — sweet spot $15–$100
Competition
Good52%top-5 click share — leaders hold, buyers still browse
Review moat
Okay2,277.73avg incumbent reviews — the moat a new listing must climb
Conversion
Bad1.7%search→purchase rate — share of searches ending in a sale
Market size
Bad£21K£21K/yr · 88K searches
Growth
Bad-52.3%90-day search growth — must beat 0% to launch