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Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Market size 35Growth 9Conversion 100Competition 5Returns 94Price range 28Avg price 34Brand share 0Review moat 0Quality gap 23

Conversion

Incredible29.1%

search→purchase rate — share of searches ending in a sale

Returns

Great1.1%

return rate — above 5% kills the launch gate

Market size

Okay£173K

£173K/yr · 59K searches

Avg price

Okay£10.09

avg listing price — sweet spot $15–$100

Price range

Okay£6.87–£18.10

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Bad4.6★

avg incumbent rating — lower means beatable quality

Growth

Bad-32.4%

90-day search growth — must beat 0% to launch

Competition

Bad94%

top-5 click share — a locked-up shelf

Brand share

Bad100%

top-5 brand share — brand-locked demand

Review moat

Bad56,465.57

avg incumbent reviews — the moat a new listing must climb