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Brand-locked demand (top 5 brands take 98% of clicks) — this niche doesn't clear our bar today.

Market size 6Growth 24Conversion 80Competition 16Returns 90Price range 95Avg price 95Brand share 5Review moat 95Quality gap 37

Review moat

Great105.5

avg incumbent reviews — the moat a new listing must climb

Avg price

Incredible£44.99

avg listing price — sweet spot $15–$100

Price range

Incredible£18.97–£92.29

cheapest to priciest tracked listing — scored on the share inside $15–$100

Returns

Great1.3%

return rate — above 5% kills the launch gate

Conversion

Great8.3%

search→purchase rate — share of searches ending in a sale

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Growth

Bad-1.3%

90-day search growth — must beat 0% to launch

Competition

Bad81%

top-5 click share — a locked-up shelf

Market size

Bad£26K

£26K/yr · 7K searches

Brand share

Bad98%

top-5 brand share — brand-locked demand