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light box
Worth a lookShows a sweet-spot price point ($22.16 avg), but soft demand (-29.3% this quarter) keeps it on the watch list.
Avg price
Great£22.16avg listing price — sweet spot $15–$100
Price range
Great£7.58–£71.29cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good42%top-5 click share — leaders hold, buyers still browse
Returns
Good2.2%return rate — above 5% kills the launch gate
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Brand share
Good73%top-5 brand share — brands hold most of the demand
Market size
Okay£236K£236K/yr · 317K searches
Conversion
Okay3.4%search→purchase rate — share of searches ending in a sale
Review moat
Okay3,606.26avg incumbent reviews — the moat a new listing must climb
Growth
Bad-29.3%90-day search growth — must beat 0% to launch