39
jukebox
Skip itWeak search conversion (0.3%) — this niche doesn't clear our bar today.
Quality gap
Incredible4.0★avg incumbent rating — lower means beatable quality
Review moat
Great175.8avg incumbent reviews — the moat a new listing must climb
Brand share
Good73%top-5 brand share — brands hold most of the demand
Returns
Okay3.1%return rate — above 5% kills the launch gate
Competition
Okay58%top-5 click share — leaders hold, buyers still browse
Avg price
Okay£290.70avg listing price — sweet spot $15–$100
Market size
Bad£89K£89K/yr · 96K searches
Growth
Bad-16.1%90-day search growth — must beat 0% to launch
Price range
Bad£18.58–£809.71cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Bad0.3%search→purchase rate — share of searches ending in a sale