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Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Market size 32Growth 19Conversion 34Competition 5Returns 46Price range 35Avg price 71Brand share 0Review moat 93Quality gap 58

Review moat

Great136.83

avg incumbent reviews — the moat a new listing must climb

Avg price

Good£111.81

avg listing price — sweet spot $15–$100

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Returns

Okay3.3%

return rate — above 5% kills the launch gate

Price range

Okay£74.77–£146.17

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Okay2.7%

search→purchase rate — share of searches ending in a sale

Market size

Okay£152K

£152K/yr · 51K searches

Growth

Bad-12.1%

90-day search growth — must beat 0% to launch

Competition

Bad94%

top-5 click share — a locked-up shelf

Brand share

Bad100%

top-5 brand share — brand-locked demand