43
iphone xr case with card holder
Skip itA small market ($15K/yr) — this niche doesn't clear our bar today.
Returns
Great1.9%return rate — above 5% kills the launch gate
Brand share
Good61%top-5 brand share — brands hold most of the demand
Conversion
Good5.6%search→purchase rate — share of searches ending in a sale
Competition
Good50%top-5 click share — leaders hold, buyers still browse
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Review moat
Okay1,570.63avg incumbent reviews — the moat a new listing must climb
Growth
Bad-7.2%90-day search growth — must beat 0% to launch
Avg price
Bad£7.67avg listing price — sweet spot $15–$100
Price range
Bad£4.73–£16.40cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Bad£15K£15K/yr · 35K searches