50
iphone camera lens
Worth a lookShows beatable incumbent ratings (3.6★), but high returns (5.2%) keeps it on the watch list.
Quality gap
Incredible3.6★avg incumbent rating — lower means beatable quality
Avg price
Incredible£26.76avg listing price — sweet spot $15–$100
Review moat
Good648.94avg incumbent reviews — the moat a new listing must climb
Competition
Good45%top-5 click share — leaders hold, buyers still browse
Price range
Good£3.45–£150.07cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good71%top-5 brand share — brands hold most of the demand
Growth
Okay+2.1%90-day search growth — must beat 0% to launch
Conversion
Okay2.2%search→purchase rate — share of searches ending in a sale
Market size
Okay£100K£100K/yr · 170K searches
Returns
Bad5.2%return rate — above 5% kills the launch gate