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Prices mostly outside the sweet spot ($5.07–$16.07) — this niche doesn't clear our bar today.

Market size 21Growth 24Conversion 41Competition 50Returns 86Price range 10Avg price 28Brand share 50Review moat 50Quality gap 55

Returns

Great1.5%

return rate — above 5% kills the launch gate

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Competition

Okay55%

top-5 click share — leaders hold, buyers still browse

Brand share

Good75%

top-5 brand share — brands hold most of the demand

Review moat

Good1,484.68

avg incumbent reviews — the moat a new listing must climb

Conversion

Okay3.3%

search→purchase rate — share of searches ending in a sale

Avg price

Okay£9.31

avg listing price — sweet spot $15–$100

Growth

Bad-2.7%

90-day search growth — must beat 0% to launch

Market size

Bad£83K

£83K/yr · 273K searches

Price range

Bad£5.07–£16.07

cheapest to priciest tracked listing — scored on the share inside $15–$100