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Prices mostly outside the sweet spot ($2.71–$15.04) — this niche doesn't clear our bar today.

Market size 14Growth 17Conversion 86Competition 22Returns 79Price range 0Avg price 20Brand share 44Review moat 13Quality gap 47

Conversion

Great9.7%

search→purchase rate — share of searches ending in a sale

Returns

Great1.8%

return rate — above 5% kills the launch gate

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Brand share

Okay79%

top-5 brand share — brands hold most of the demand

Competition

Bad74%

top-5 click share — a locked-up shelf

Avg price

Bad£7.25

avg listing price — sweet spot $15–$100

Growth

Bad-16.1%

90-day search growth — must beat 0% to launch

Market size

Bad£57K

£57K/yr · 81K searches

Review moat

Bad25,912.8

avg incumbent reviews — the moat a new listing must climb

Price range

Bad£2.71–£15.04

cheapest to priciest tracked listing — scored on the share inside $15–$100