47
iphone 16 plus case
Skip itPrices mostly outside the sweet spot ($2.71–$14.79) — this niche doesn't clear our bar today.
Returns
Great1.2%return rate — above 5% kills the launch gate
Brand share
Good61%top-5 brand share — brands hold most of the demand
Market size
Good£522K£522K/yr · 1.6M searches
Competition
Good53%top-5 click share — leaders hold, buyers still browse
Conversion
Good4.1%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Avg price
Bad£7.90avg listing price — sweet spot $15–$100
Review moat
Bad18,528.04avg incumbent reviews — the moat a new listing must climb
Growth
Bad-18.1%90-day search growth — must beat 0% to launch
Price range
Bad£2.71–£14.79cheapest to priciest tracked listing — scored on the share inside $15–$100
Signals No Dominant Brand