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iphone 16 charger cable and plug
Skip itPrices mostly outside the sweet spot ($7.15–$14.42) — this niche doesn't clear our bar today.
Conversion
Incredible19.9%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.5%return rate — above 5% kills the launch gate
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Brand share
Good72%top-5 brand share — brands hold most of the demand
Growth
Okay+8.4%90-day search growth — must beat 0% to launch
Avg price
Okay£9.74avg listing price — sweet spot $15–$100
Competition
Okay68%top-5 click share — leaders hold, buyers still browse
Review moat
Bad4,762.81avg incumbent reviews — the moat a new listing must climb
Market size
Bad£85K£85K/yr · 44K searches
Price range
Bad£7.15–£14.42cheapest to priciest tracked listing — scored on the share inside $15–$100