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iphone 16 case with card holder
Skip itA small market ($57K/yr) — this niche doesn't clear our bar today.
Brand share
Great51%top-5 brand share — no brand owns this niche
Returns
Great1.9%return rate — above 5% kills the launch gate
Competition
Good40%top-5 click share — leaders hold, buyers still browse
Review moat
Good949.55avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Price range
Okay£2.78–£22.50cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Okay2.6%search→purchase rate — share of searches ending in a sale
Avg price
Okay£9.95avg listing price — sweet spot $15–$100
Growth
Bad-14.4%90-day search growth — must beat 0% to launch
Market size
Bad£57K£57K/yr · 221K searches