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iphone 15 pro case
Skip itA deep review moat (19,784 avg reviews) — this niche doesn't clear our bar today.
Brand share
Good62%top-5 brand share — brands hold most of the demand
Returns
Good2.2%return rate — above 5% kills the launch gate
Market size
Good£581K£581K/yr · 1.7M searches
Competition
Good49%top-5 click share — leaders hold, buyers still browse
Quality gap
Good4.5★avg incumbent rating — lower means beatable quality
Conversion
Okay3.6%search→purchase rate — share of searches ending in a sale
Avg price
Okay£9.13avg listing price — sweet spot $15–$100
Growth
Bad-9.8%90-day search growth — must beat 0% to launch
Price range
Bad£2.86–£17.77cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Bad19,783.93avg incumbent reviews — the moat a new listing must climb