50
iphone 15 plus case
Worth a lookShows no brand lock-in (top 5 brands take 50% of clicks), but prices mostly outside the sweet spot ($2.65–$16.72) keeps it on the watch list.
Brand share
Great50%top-5 brand share — no brand owns this niche
Returns
Great1.6%return rate — above 5% kills the launch gate
Competition
Good48%top-5 click share — leaders hold, buyers still browse
Market size
Good£382K£382K/yr · 1.1M searches
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Conversion
Good4.1%search→purchase rate — share of searches ending in a sale
Avg price
Bad£8.51avg listing price — sweet spot $15–$100
Growth
Bad-13.2%90-day search growth — must beat 0% to launch
Review moat
Bad19,221.68avg incumbent reviews — the moat a new listing must climb
Price range
Bad£2.65–£16.72cheapest to priciest tracked listing — scored on the share inside $15–$100
Signals No Dominant Brand