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iphone 15 charger plug
Skip itPrices mostly outside the sweet spot ($6.14–$14.42) — this niche doesn't clear our bar today.
Conversion
Incredible19.2%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.6%return rate — above 5% kills the launch gate
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Review moat
Okay2,818.07avg incumbent reviews — the moat a new listing must climb
Brand share
Okay89%top-5 brand share — brands hold most of the demand
Competition
Bad74%top-5 click share — a locked-up shelf
Avg price
Bad£7.87avg listing price — sweet spot $15–$100
Market size
Bad£56K£56K/yr · 37K searches
Growth
Bad-33.6%90-day search growth — must beat 0% to launch
Price range
Bad£6.14–£14.42cheapest to priciest tracked listing — scored on the share inside $15–$100