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iphone 15 case
Worth a lookShows low returns (1.2%), but prices mostly outside the sweet spot ($3.04–$14.83) keeps it on the watch list.
Returns
Great1.2%return rate — above 5% kills the launch gate
Market size
Great£1.3M£1.3M/yr · 3.7M searches
Brand share
Good61%top-5 brand share — brands hold most of the demand
Competition
Good49%top-5 click share — leaders hold, buyers still browse
Conversion
Good4.4%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Avg price
Bad£8.00avg listing price — sweet spot $15–$100
Growth
Bad-16.1%90-day search growth — must beat 0% to launch
Review moat
Bad26,956.72avg incumbent reviews — the moat a new listing must climb
Price range
Bad£3.04–£14.83cheapest to priciest tracked listing — scored on the share inside $15–$100