50
iphone 14 case
Worth a lookShows low returns (1.3%), but prices mostly outside the sweet spot ($2.89–$12.63) keeps it on the watch list.
Returns
Great1.3%return rate — above 5% kills the launch gate
Market size
Great£1.0M£1.0M/yr · 3.0M searches
Brand share
Good66%top-5 brand share — brands hold most of the demand
Competition
Good49%top-5 click share — leaders hold, buyers still browse
Conversion
Good4.3%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Avg price
Bad£7.95avg listing price — sweet spot $15–$100
Growth
Bad-11.8%90-day search growth — must beat 0% to launch
Review moat
Bad25,205.19avg incumbent reviews — the moat a new listing must climb
Price range
Bad£2.89–£12.63cheapest to priciest tracked listing — scored on the share inside $15–$100