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iphone 13 charger plug

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Prices mostly outside the sweet spot ($5.50–$15.25) — this niche doesn't clear our bar today.

Market size 4Growth 16Conversion 94Competition 48Returns 96Price range 3Avg price 21Brand share 63Review moat 40Quality gap 70

Returns

Incredible0.7%

return rate — above 5% kills the launch gate

Conversion

Great11.6%

search→purchase rate — share of searches ending in a sale

Quality gap

Good4.3★

avg incumbent rating — lower means beatable quality

Brand share

Good67%

top-5 brand share — brands hold most of the demand

Competition

Okay56%

top-5 click share — leaders hold, buyers still browse

Review moat

Okay2,497.76

avg incumbent reviews — the moat a new listing must climb

Avg price

Bad£7.72

avg listing price — sweet spot $15–$100

Growth

Bad-18.5%

90-day search growth — must beat 0% to launch

Market size

Bad£15K

£15K/yr · 17K searches

Price range

Bad£5.50–£15.25

cheapest to priciest tracked listing — scored on the share inside $15–$100