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iphone 12 mini case
Skip itSoft demand (-13.1% this quarter) — this niche doesn't clear our bar today.
Returns
Great1.6%return rate — above 5% kills the launch gate
Conversion
Good4.4%search→purchase rate — share of searches ending in a sale
Brand share
Good74%top-5 brand share — brands hold most of the demand
Quality gap
Good4.5★avg incumbent rating — lower means beatable quality
Competition
Okay59%top-5 click share — leaders hold, buyers still browse
Market size
Okay£122K£122K/yr · 389K searches
Review moat
Bad8,409.33avg incumbent reviews — the moat a new listing must climb
Avg price
Bad£7.12avg listing price — sweet spot $15–$100
Price range
Bad£3.11–£17.70cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-13.1%90-day search growth — must beat 0% to launch