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iphone 11 case with card holder
Skip itPrices mostly outside the sweet spot ($4.46–$16.31) — this niche doesn't clear our bar today.
Brand share
Great55%top-5 brand share — no brand owns this niche
Returns
Great1.8%return rate — above 5% kills the launch gate
Competition
Good44%top-5 click share — leaders hold, buyers still browse
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Review moat
Okay1,624.88avg incumbent reviews — the moat a new listing must climb
Conversion
Okay3.1%search→purchase rate — share of searches ending in a sale
Avg price
Bad£7.94avg listing price — sweet spot $15–$100
Growth
Bad-17.8%90-day search growth — must beat 0% to launch
Market size
Bad£47K£47K/yr · 188K searches
Price range
Bad£4.46–£16.31cheapest to priciest tracked listing — scored on the share inside $15–$100
Signals No Dominant Brand