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india to uk adapter
Skip itSoft demand (-28.2% this quarter) — this niche doesn't clear our bar today.
Review moat
Great379.75avg incumbent reviews — the moat a new listing must climb
Conversion
Great7.8%search→purchase rate — share of searches ending in a sale
Returns
Good2.0%return rate — above 5% kills the launch gate
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Brand share
Okay82%top-5 brand share — brands hold most of the demand
Price range
Okay£5.36–£19.46cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Bad£8.68avg listing price — sweet spot $15–$100
Market size
Bad£68K£68K/yr · 100K searches
Competition
Bad82%top-5 click share — a locked-up shelf
Growth
Bad-28.2%90-day search growth — must beat 0% to launch
Signals Low Review Barrier