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Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Market size 66Growth 30Conversion 13Competition 73Returns 37Price range 37Avg price 78Brand share 0Review moat 46Quality gap 68

Avg price

Great£91.11

avg listing price — sweet spot $15–$100

Competition

Good41%

top-5 click share — leaders hold, buyers still browse

Quality gap

Good4.3★

avg incumbent rating — lower means beatable quality

Market size

Good£651K

£651K/yr · 714K searches

Review moat

Okay1,906.86

avg incumbent reviews — the moat a new listing must climb

Returns

Okay4.1%

return rate — above 5% kills the launch gate

Price range

Okay£19.02–£240.30

cheapest to priciest tracked listing — scored on the share inside $15–$100

Growth

Okay+4.1%

90-day search growth — must beat 0% to launch

Conversion

Bad1.0%

search→purchase rate — share of searches ending in a sale

Brand share

Bad100%

top-5 brand share — brand-locked demand