55
hologram fan
Worth a lookShows beatable incumbent ratings (3.6★), but weak search conversion (1.1%) keeps it on the watch list.
Quality gap
Incredible3.6★avg incumbent rating — lower means beatable quality
Review moat
Incredible85.7avg incumbent reviews — the moat a new listing must climb
Avg price
Great£47.10avg listing price — sweet spot $15–$100
Brand share
Great54%top-5 brand share — no brand owns this niche
Returns
Great1.8%return rate — above 5% kills the launch gate
Price range
Good£9.25–£155.15cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good53%top-5 click share — leaders hold, buyers still browse
Market size
Okay£102K£102K/yr · 193K searches
Growth
Bad-2.2%90-day search growth — must beat 0% to launch
Conversion
Bad1.1%search→purchase rate — share of searches ending in a sale