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hdmi splitter 2 in 1 out
Skip itSoft demand (-24.2% this quarter) — this niche doesn't clear our bar today.
Conversion
Great10.2%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Returns
Okay3.7%return rate — above 5% kills the launch gate
Avg price
Okay£10.49avg listing price — sweet spot $15–$100
Price range
Okay£4.19–£21.27cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Okay89%top-5 brand share — brands hold most of the demand
Competition
Bad73%top-5 click share — a locked-up shelf
Review moat
Bad8,282.14avg incumbent reviews — the moat a new listing must climb
Market size
Bad£56K£56K/yr · 52K searches
Growth
Bad-24.2%90-day search growth — must beat 0% to launch