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Prices mostly outside the sweet spot ($5.27–$16.51) — this niche doesn't clear our bar today.

Market size 51Growth 19Conversion 99Competition 22Returns 82Price range 13Avg price 22Brand share 45Review moat 19Quality gap 27

Conversion

Incredible18.2%

search→purchase rate — share of searches ending in a sale

Returns

Great1.7%

return rate — above 5% kills the launch gate

Market size

Good£308K

£308K/yr · 212K searches

Brand share

Okay78%

top-5 brand share — brands hold most of the demand

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Competition

Bad74%

top-5 click share — a locked-up shelf

Avg price

Bad£7.95

avg listing price — sweet spot $15–$100

Growth

Bad-11.5%

90-day search growth — must beat 0% to launch

Review moat

Bad15,328.56

avg incumbent reviews — the moat a new listing must climb

Price range

Bad£5.27–£16.51

cheapest to priciest tracked listing — scored on the share inside $15–$100