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Prices mostly outside the sweet spot ($3.37–$7.85) — this niche doesn't clear our bar today.

Market size 27Growth 16Conversion 100Competition 20Returns 90Price range 0Avg price 14Brand share 45Review moat 16Quality gap 24

Conversion

Incredible20.6%

search→purchase rate — share of searches ending in a sale

Returns

Great1.3%

return rate — above 5% kills the launch gate

Brand share

Okay78%

top-5 brand share — brands hold most of the demand

Market size

Okay£116K

£116K/yr · 108K searches

Quality gap

Bad4.6★

avg incumbent rating — lower means beatable quality

Competition

Bad75%

top-5 click share — a locked-up shelf

Growth

Bad-18.7%

90-day search growth — must beat 0% to launch

Review moat

Bad21,155.85

avg incumbent reviews — the moat a new listing must climb

Avg price

Bad£5.20

avg listing price — sweet spot $15–$100

Price range

Bad£3.37–£7.85

cheapest to priciest tracked listing — scored on the share inside $15–$100