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Prices mostly outside the sweet spot ($3.11–$7.18) — this niche doesn't clear our bar today.

Market size 27Growth 14Conversion 100Competition 16Returns 82Price range 0Avg price 13Brand share 40Review moat 22Quality gap 27

Conversion

Incredible22.7%

search→purchase rate — share of searches ending in a sale

Returns

Great1.7%

return rate — above 5% kills the launch gate

Brand share

Okay81%

top-5 brand share — brands hold most of the demand

Market size

Okay£115K

£115K/yr · 107K searches

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Review moat

Bad9,406.27

avg incumbent reviews — the moat a new listing must climb

Competition

Bad81%

top-5 click share — a locked-up shelf

Growth

Bad-22.6%

90-day search growth — must beat 0% to launch

Avg price

Bad£4.72

avg listing price — sweet spot $15–$100

Price range

Bad£3.11–£7.18

cheapest to priciest tracked listing — scored on the share inside $15–$100