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Brand-locked demand (top 5 brands take 97% of clicks) — this niche doesn't clear our bar today.

Market size 11Growth 15Conversion 68Competition 48Returns 96Price range 38Avg price 79Brand share 8Review moat 92Quality gap 92

Returns

Incredible0.8%

return rate — above 5% kills the launch gate

Quality gap

Great4.0★

avg incumbent rating — lower means beatable quality

Review moat

Great162.76

avg incumbent reviews — the moat a new listing must climb

Avg price

Great£16.40

avg listing price — sweet spot $15–$100

Conversion

Good6.2%

search→purchase rate — share of searches ending in a sale

Competition

Okay56%

top-5 click share — leaders hold, buyers still browse

Price range

Okay£5.99–£20.46

cheapest to priciest tracked listing — scored on the share inside $15–$100

Growth

Bad-19.7%

90-day search growth — must beat 0% to launch

Market size

Bad£43K

£43K/yr · 42K searches

Brand share

Bad97%

top-5 brand share — brand-locked demand