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flower wall
Worth a lookShows no brand lock-in (top 5 brands take 33% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Brand share
Incredible33%top-5 brand share — no brand owns this niche
Competition
Great24%top-5 click share — an open shelf
Avg price
Great£21.55avg listing price — sweet spot $15–$100
Returns
Great1.4%return rate — above 5% kills the launch gate
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Price range
Great£4.74–£102.18cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Great462.1avg incumbent reviews — the moat a new listing must climb
Growth
Okay+15.9%90-day search growth — must beat 0% to launch
Conversion
Bad0.7%search→purchase rate — share of searches ending in a sale
Market size
Bad£22K£22K/yr · 140K searches
Signals No Dominant Brand