33
dvd box set
Skip itWeak search conversion (0.9%) — this niche doesn't clear our bar today.
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Avg price
Great£17.42avg listing price — sweet spot $15–$100
Price range
Great£5.00–£47.88cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good1,051.56avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Market size
Bad£72K£72K/yr · 473K searches
Competition
Bad78%top-5 click share — a locked-up shelf
Brand share
Bad93%top-5 brand share — brand-locked demand
Growth
Bad-22.8%90-day search growth — must beat 0% to launch
Conversion
Bad0.9%search→purchase rate — share of searches ending in a sale